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First Steps Publishing

Oregon Coast Publishing : For Authors Seeking a Solid Foundation

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Even JK Rowling Needs a Good Publicist

January 16, 2020 by Jeremy Soldevilla Leave a Comment

If you’re not JK Rowling, there’s work to be done

If your book received “withering reviews” that included an assessment like, “so willfully banal, so depressingly clichéd” you’d never sell any copies, right?

Unfortunately, writers with gold-plated names like JK Rowling can overcome such a New York Times review (it was of one of her post-Harry Potter novels, “The Casual Vacancy”). According to this article it still sold more than 1.3 million copies and was the No. 1 best-selling hardcover fiction book of 2012.

So, unless your name is JR Rowling and your readers aren’t looking too closely at the cover, there’s a lot of work to be done to get book sales rolling.

The behind-the-scenes work to create a platform prior to publishing your book is almost as much work as the writing itself.

LULU.com offers a great, step-by-step guide to publicity and marketing, including working with related blogs two months before publication and planning a “cover reveal.” Interestingly, it says little about sending out advance copies for reviews.

And if you’re querying agents, your online presence is important, according to the Write Life 2013 survey. So think about showcasing your expertise in your subject matter or providing evidence of an audience (yes, prior to publishing). It’s all about your platform, which is well-described in this blog post by Rashelle Gardner.

Later, Rowling published “The Cuckoo’s Calling” under a male pen name (Robert Galbraith) and the book sold only modestly until she was unveiled as the true author. It had done about $50,000 in sales, prompting the NY Times writer to comment:

‘What’s clear is that without the aura of celebrity, “The Cuckoos’ Calling” would have been just another work of debut crime fiction. Its author might have gotten a modest TV deal, and maybe another book contract, while working another job to make ends meet.’ 

Published with permission. Alison O’Leary is a book publicist who can be reached on LinkedIn.


Guest post by book publicist, Alison O’Leary. Originally Published Jan 9, 2014 on ChristopherMatthewsPub.com

Filed Under: Marketing & Promotion, Publishing & Marketing, Self Publishing Authors Tagged With: advertising, author brand, marketing, promotion, publicist, publicity

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In Memory

Ronald P. “Ron” Lovell, Author, Friend

August 1937 — March 2025

Ron Lovell was born in Colorado Springs and later graduated from UCLA. After serving in the Army, he built a journalism career and became a beloved OSU professor. In retirement, he wrote two mystery series—14 Thomas Martindale books and 4 featuring Lorenzo Madrid.

I’ll miss your “serious” critiques, that sent me into laughing fits on how my writing as “too cutsie” and our weekly donuts and coffee runs, talking about writing, stories, and everything in between.

You were and still are my best friend.

Read more about Ron at: RonLovellAuthor.com

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Jon Royal Horton, AuthorWestern Author, J Royal Horton. Learn more about this award winning author and watch a video clip on his life and inspirations for his Jackson Hole Mysteries.

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At First Steps Publishing, we believe in empowering authors with multiple publishing choices. We offer traditional, hybrid, and self-publishing options to suit your individual needs.

We understand that traditional publishing may not be accessible to everyone, and not everyone finds hybrid publishing suitable. That’s why we also provide self-publishing authors with the best of both worlds – a professional design package that includes everything we offer our authors, while you remain in full control of your work and earning 100% of your royalties.

Take charge of your publishing journey today.

Contact us for more details on our diverse publishing options.

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Hire us for Profesisonal Self-Publishing Services

At First Steps Publishing, we believe in empowering authors with multiple publishing choices. We offer traditional, hybrid, and self-publishing options to suit your individual needs.

We understand that traditional publishing may not be accessible to everyone, and not everyone finds hybrid publishing suitable. That’s why we also provide self-publishing authors with the best of both worlds – a professional design package that includes everything we offer our authors, while you remain in full control of your work and earning 100% of your royalties.

Take charge of your publishing journey today.

Contact us for more details on our diverse publishing options.

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